Best-Selling Smartphones in the First Quarter of 2025!

Top-selling smartphone brands of early 2025 revealed: No surprise at the top

Apple and Samsung remain dominant as competition tightens

In Q1 2025, the global smartphone market showed stable performance with only limited growth. According to Canalys, 296.9 million smartphones were shipped, nearly the same as last year.

Canalys: Growth stalls, but momentum is building

Samsung led the market with 60.5 million units (20%), followed closely by Apple with 55 million (19%). The gap between the two is narrowing, signaling an intense rivalry.

Top 5 smartphone vendors by shipment:

• Samsung – 60.5M (20%)
• Apple – 55.0M (19%)
• Xiaomi – 41.8M (14%)
• vivo – 22.9M (8%)
• OPPO (incl. OnePlus) – 22.7M (8%)

Other brands shipped 94M devices in total. Combined, BBK brands (Oppo, Vivo, Realme) account for almost 20% of global shipments.

Vivo rises, OPPO declines, Xiaomi stays steady

• vivo grew by 7%, showing momentum.
• OPPO saw a decline in shipments.
• Xiaomi maintained its third place, though its growth slowed.

Regional trends show diverging interest

• Demand rose in China and the US
• India, Europe, and the Middle East saw weaker consumer interest.
• Africa experienced stronger retail and brand activity

Outlook for the second quarter

According to Canalys, the market may rebound in Q2 2025 thanks to lower inventory levels and upcoming product launches, offering renewed momentum for major brands.

In this news, we shared with you the best-selling phones of 2025. Don't forget to follow Telsat News to stay up to date with technology.